The Challenges
The client faced challenges with ineffective ad spend management, unoptimized Pixel data limiting ad performance, and high Cost Per Acquisition (CPA), which negatively impacted their digital marketing profitability.
The Needs
The client required a minimum daily ad spend of $3,000 USD on Meta platforms, optimized Pixel data for precise targeting and improved performance, and a 50% reduction in Customer Acquisition Cost (CAC).
Our Approach and Strategy
Custom Audience Development
We utilized our database of Indian users who were actively depositing and playing.
This data was critical for stabilizing and optimizing the Pixel, which significantly improved the quality of the ad account.
Meta Marketing Site Audit
Conducted a detailed audit from a Meta marketing perspective.
Delivered a comprehensive report to the client, highlighting areas for improvement and necessary changes.
Creative Revamp and Campaign Launch
Revamped the client’s creative strategy, focusing on engaging and visually compelling content.
Simultaneously launched targeted campaigns to minimize downtime and maintain momentum.
THE RESULTS
First Week
Sign-up costs dropped by 80%, declining from an initial cost of $8 to $10 USD per sign-up to a final cost of $2 to $3 USD.
Three Weeks
Achieved a 50% reduction in CAC, lowering it from $200 to $250 USD to $100 to $125 USD.
After 3 Months
Average Sign-Up Cost: Stabilized at $2 to $3 USD.
Average CAC: Reduced to $40 to $50 USD, with a projection to bring it below $30 USD within 6 months.
Sign-up costs dropped
80%
Reduction in CAC
50%
Average CAC after 6 months
20%