Transforming Performance for a Leading Indian iGaming Brands

Expertise in the Indian iGaming Market

At BoostTech Marketing, we have developed extensive expertise in the Indian iGaming sector. Over the years, we’ve partnered with over 20 Indian online exchanges and offline books through WhatsApp. Transparency is the foundation of our approach, and we maintain consistent communication with clients through weekly calls to review progress and identify areas for improvement.

The Challenges

The client faced challenges with ineffective ad spend management, unoptimized Pixel data limiting ad performance, and high Cost Per Acquisition (CPA), which negatively impacted their digital marketing profitability.

The Needs

The client required a minimum daily ad spend of $3,000 USD on Meta platforms, optimized Pixel data for precise targeting and improved performance, and a 50% reduction in Customer Acquisition Cost (CAC).

Our Approach and Strategy

Custom Audience Development

We utilized our database of Indian users who were actively depositing and playing.
This data was critical for stabilizing and optimizing the Pixel, which significantly improved the quality of the ad account.

Meta Marketing Site Audit

Conducted a detailed audit from a Meta marketing perspective.
Delivered a comprehensive report to the client, highlighting areas for improvement and necessary changes.

Creative Revamp and Campaign Launch

Revamped the client’s creative strategy, focusing on engaging and visually compelling content.
Simultaneously launched targeted campaigns to minimize downtime and maintain momentum.

THE RESULTS

First Week

Sign-up costs dropped by 80%, declining from an initial cost of $8 to $10 USD per sign-up to a final cost of $2 to $3 USD.

Three Weeks

Achieved a 50% reduction in CAC, lowering it from $200 to $250 USD to $100 to $125 USD.

After 3 Months

Average Sign-Up Cost: Stabilized at $2 to $3 USD.
Average CAC: Reduced to $40 to $50 USD, with a projection to bring it below $30 USD within 6 months.

Sign-up costs dropped
80%
Reduction in CAC
50%
Average CAC after 6 months
20%